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Wellington Visitor Strategy 2015

Wellington Visitor Strategy 2015

This strategy document aims to create a framework which will build on the growth that has been achieved since the formation of Positively Wellington Tourism in 1995. Specifically, the strategy seeks to:

  • Set direction for all stakeholders to enable greater contribution and engagement
  • Clarify roles and responsibilities of the key stakeholders in Wellington’s tourism sector and in the delivery of the visitor experience
  • Set clear action points for planning, investment in, and development of Wellington’s tourism product and infrastructure
  • Provide a platform to drive even more effective and effi cient outcomes from marketing activities.
File type
PDF
File size
1 MB
ID
457462316